SQL analytical mash-ups deliver real-time WOW! for big data

One of the overlooked capabilities of SQL as an analysis engine, because we all just take it for granted, is that you can mix and match analytical features to create some amazing mash-ups. As we move into the exciting world of big data these mash-ups can really deliver those "wow, I never knew that" moments.
While Java is an incredibly flexible and powerful framework for managing big data there are some significant challenges in using Java and MapReduce to drive your analysis to create these "wow" discoveries. One of these "wow" moments was demonstrated at this year's OpenWorld during Andy Mendelsohn's general keynote session.
Here is the scenario - we are looking for fraudulent activities in our big data stream and in this case we identifying potentially fraudulent activities by looking for specific patterns. We using geospatial tagging of each transaction so we can create a real-time fraud-map for our business users.
Where we start to move towards a "wow" moment is to extend this basic use of spatial and pattern matching, as shown in the above dashboard screen, to incorporate spatial analytics within the SQL pattern matching clause. This will allow us to compute the distance between transactions. Apologies for the quality of this screenshot….hopefully below you see where we have extended our SQL pattern matching clause to use location of each transaction and to calculate the distance between each transaction:

This allows us to compare the time of the last transaction with the time of the current transaction and see if the distance between the two points is possible given the time frame. Obviously if I buy something in Florida from my favourite bike store (may be a new carbon saddle for my Trek) and then 5 minutes later the system sees my credit card details being used in Arizona there is high probability that this transaction in Arizona is actually fraudulent (I am fast on my Trek but not that fast!) and we can flag this up in real-time on our dashboard:

In this post I have used the term "real-time" a couple of times and this is an important point and one of the key reasons why SQL really is the only language to use if you want to analyse  big data. One of the most important questions that comes up in every big data project is: how do we do analysis? Many enlightened customers are now realising that using Java-MapReduce to deliver analysis does not result in "wow" moments. These "wow" moments only come with SQL because it is offers a much richer environment, it is simpler to use and it is faster - which makes it possible to deliver real-time "Wow!". Below is a slide from Andy's session showing the results of a comparison of Java-MapReduce vs. SQL pattern matching to deliver our "wow" moment during our live demo.
 You can watch our analytical mash-up "Wow" demo that compares the power of 12c SQL pattern matching + spatial analytics vs. Java-MapReduce  here:
You can get more information about SQL Pattern Matching on our SQL Analytics home page on OTN, see here http://www.oracle.com/technetwork/database/bi-datawarehousing/sql-analytics-index-1984365.html. You can get more information about our spatial analytics here: http://www.oracle.com/technetwork/database-options/spatialandgraph/overview/index.html
If you would like to watch the full Database 12c OOW presentation see here: http://medianetwork.oracle.com/video/player/2686974264001

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